FASHION TREND AND FORECASTING REPORT

FASHION TREND AND FORECASTING REPORT

TRACKSUITS AND SNEAKERS

TRACKSUIT AND SNEAKERS INTRODUCTION:

One fashion trend that continues to show up everywhere is the combo of tracksuits and sneakers. The tracksuit and sneakers trend had begun during the 1970s. It was initially worn by athletes and sports brands like Adidas and Puma. As time passed by, it had gained major cultural momentum during the 1980s through hip-hop, especially with groups like Run-D.M.C, who had helped turn sneakers and tracksuits into streetwear staples. By the 1990s, the trend had become mainstream and was now an everyday fashion. From the 2000s and beyond, it had evolved into the athleisure movement, blending comfort with style, and was elevated further by celebrities and high-fashion brands. 

The tracksuits and sneakers used to be considered gym wear or something that you’d put on just to run errands. People are making it stylish and creative. This trend usually shows up in three main ways: matching sets in bold or neutral colors, eye-catching sneakers and layering or accessories that elevate the overall vibe. The tracksuit and sneakers have the balance between comfort and cool which makes this trend to stand out.

TRACKSUIT AND SNEAKERS ANALYSIS: 

This trend has shown up mostly in streetwear, and is common among the Gen Z generation, creatives, students, and  influencers who are into casual fashion. The tracksuit, along with the sneakers speaks to people who want something easy to wear, but still want to look like they tried. The people who wear this are often drawn to those who are in the music culture (especially hip-hop or R&B), are into sneaker culture, and often like brands like Nike or Adidas, designer pieces like Balenciaga or Off-White. This trend allows individuality and you could style it in a soft way or turn it into a full and complete look.  It’s a relevant trend to follow because it reflects how fashion is becoming more about comfort, expression, and versatility, especially within a time where people are navigating busy schedules, shifting priorities, and less pressure to “dress up”. 

Links:

Who makes the best tracksuit?

https://youtu.be/IFoINCw7XEc?si=GJk5-dvVdXo_IIEj

Fashion Women Tracksuit Images: 

https://youtu.be/infWXROFCwA?si=5vsZ2ekcWUTKetR7

TRACKSUITS AND SNEAKERS TREND FORECASTING: 

Within the next few years, I can see tracksuits and sneakers continuing to evolve, not just in how they’re worn but also the representation. I think they could rely more on sustainability, including inclusive sizing or try with tech wear or hybrid styles. Streetwear’s influence on high fashion is strong, so I think there might be even more luxury brands creating high-quality tracksuits and still collaborating with different sneaker brands. At the same time, there might be more affordable brands and it will likely create more unique designs throughout the future. I think brands like Nike, New Balance, and Adidas will keep leading, and smaller or emerging streetwear brands that really understand the culture should definitely pay attention, if they’re thinking long-term. I think tracksuits and sneakers will be evolving with the people who wear them as time goes on. 

Tracksuit Trend

Fashion Trend

- Chiamaka Njoku